Are the Customers Comfortable with Seats in the Classroom or Is the Customer wrong This Time? An Empirical Analysis of the Customers Satisfaction from the University of Education, Winneba, Ghana

Abstract

From the marketing point of view, ‘the customer is always right' and the customer satisfaction is believed to be derived from the extent to which the perceived standard of service matches the expectations of the customer. Based on these ideals, this paper used the multinomial logit model to analyse how the University of Education, Winneba Evening programme Level 400 Managerial Economics students are comfortable with the seat they sit on in class to study. The study revealed that the students are not comfortable at all with the type of seat provided and it is recommended that the necessary action be initiated to provide students with comfortable seats.