Musyoka, M.N., Arasa, R. and Ombuki, C. 2019. Influence of Focus Strategy on Firm Performance in the Telecommunication Industry in Kenya. The International Journal of Humanities & Social Studies. 7, 10 (Oct. 2019). DOI:https://doi.org/10.24940/theijhss/2019/v7/i10/HS1910-007.