Archana, C. N., & Bhavani, V. D. (2016). Are ‘Audience Motivation’ and the ‘Influence of Cinema on Personal Behaviour’ Related? – A Study Incorporating U&G Theory on Indian Viewers of Hollywood Cinema. The International Journal of Humanities & Social Studies, 4(12). Retrieved from https://internationaljournalcorner.com/index.php/theijhss/article/view/127180