Validating Mobile Money Services Adoption Model for Trade Transactions in Uganda

Abstract

Mobile money transfer services have shown positive contribution on the economic and social development across the globe to individual people, businesses and to the government as well. Unfortunately, despite the numerous benefits of using mobile money services for transactions, the facility is apparently not widely adopted among traders in Kampala specifically and Uganda in general. This paper presents the results of a study that examined the validity of mobile money service (MMS) adoption model for traders in Uganda as an attempt to bridge this gap in developing country. In this study, self-administered questionnaires were distributed to a sample of 200 respondents. Besides, thirty (30) traders were interviewed. Descriptive statistics was used to analyse and present the validation results of the study. The quantitative results were complemented with qualitative results from the interview. The model validation results revealed that performance expectancy, effort expectancy, social influences, facilitating conditions, security and sensitization influence both trader's behavioural intention and use behaviour or adoption of mobile money services for trade transactions. The study concluded that the mobile money services adoption model for trade transaction is valid, hence traders can use it guide them. Furthermore, the study suggests that mobile money service provides should consider tailoring different pocket friendly mobile money services to different segments of traders. In other words, mobile money service providers should improve their marketing strategies and develop new approaches of mobile money services delivery.