Babalola, Olanrewaju Emmanuel and Folorunso, Esther Oluwabusayo 2024. Business Analytics: From Big Data to Brief Details. The International Journal of Science & Technoledge. 12, 1 (Apr. 2024). DOI:https://doi.org/10.24940/theijst/2024/v12/i1/ST2401-002.