Designing for Unique Female Figures: A Study in the Cape Coast Metropolis

Abstract

This study looks into challenges custom designers face in constructing garments for unique female figures and the satisfaction derived in terms of fit and comfort by the unique female figures, namely: 'A,' 'V,' 'H' and 'O' body shapes, in the Cape Coast Metropolis, Ghana. A total of 120 participants, comprising 60 custom designers and 60 unique figures, were purposively sampled and data were collected using observational checklists and structured interviews. The study reveals that garment shaping is the most challenging process custom designers face in garment making for unique figures. Unique figures were barely satisfied with the overall garment fit of their custom-made garments. The 'A' body shapes were most displeased, whereas the 'H' body shapes were most pleased with the fit of their custom-made garments. This study observes that custom designers' adjustment methods are not suitable for the shoulders, bust, waist, hip, buttock, thigh and armhole areas of the garment resulting in fit problems for their customers. Also, custom designers are not aware of some garment areas, such as the bust, armhole, sleeve length, waist, hip, thigh and buttock, which give problems to their clients. It is recommended that designers should always be abreast with how to manipulate patterns or incorporate adaptation techniques while cutting out fabric so that garments fit different body types.