Comparative Analysis of Processed and Fresh Fish Marketing in Yola North and Girei Local Government Areas of Adamawa State, Nigeria

Abstract

The study compared processed and fresh fish-marketing in Yola-north and Girei Local Government Areas of Adamawa State. Primary data were used for the study generated randomly among 160 respondents from four markets in the study area. Descriptive techniques were used to analyze the data. The result showed that majority, 62% and 60% of processed and fresh fish-marketers were in their active and productive age bracket of 31-50 years. Similarly, most had one form of formal education or the other, and many of the respondents were married with an average household size of 6 and 4 persons for processed and fresh fish marketers respectively. Most of the respondents used personal savings to finance their business operations. They have an average of about 13 and 10 years of experience in processed and fresh fish-marketing in that order. Both processed and fresh fish marketing were profitable with gross margin of ₦998.29 and ₦459.26 respectively, but processed fish marketing was found to be the most profitable. It was recommended that credit facilities be provided to the marketers and cold rooms and storage facilities be provided in the market to reduce fish spoilage.