Does Health Really Influencing Factors towards Organic Purchase or It's a Fading Concept? – A Conceptual Study

Abstract

There has been a tremendous increase in demand for an organic foods due to growing environmental and health concerns among the consumers. The demand for the organic food is steadily keep rising and has become one of the important topics to be debated among the researchers for sustainable environmental. This increasing demand has put lots of reasoning to understand why the consumers buys the organic foods and what are the factors motives the consumers. The annual growth of organic foods is around 28% as per the AGMARK annually, which is the fastest emerging market in the food industry. Much research has been conducted, and various findings have been concluded to support the tremendous increasing demand among the organic consumer. The most common findings they've supported the reasons why does consumers buys organic foods are due to health and environmental concern