Management Control and Social Entrepreneurship on Rural Community Development in Indonesia

Abstract

This paper explores how social clubs such Rotary Club participates in community development in rural areas. Synergizing the members with various backgrounds is a challenge in most clubs. The problems arise are: how background variations of the members are synergized in the club and what kind of control is effective to ensure that the club mission can be accomplished.

Qualitative research that uses ethnography to study the problem was conducted.  Participant observation and in depth interview are the main data collection methods. Three Rotary clubs in the city of Purwokerto, Indonesia are chosen as the case.

The result shows that background variations of the members influence the kinds of community development chosen as the focus of club activities. Club rules and codes of conducts of Rotary clubs are effective to control the clubs. People control, action control, and result control are used to ensure that the club goals can be accomplished.