Implementation of TRA and TPB on Indonesian Banking Industry

Abstract

The development of the banking and technology industries into one part that cannot be separated, one of which is the rise of internet banking. It is not yet familiar internet banking among the community should make bankers create strategies to make better known internet banking. In this study, several factors are thought to have an influence on the intention to use Internet banking is the attitude, subjective norm, behavior control, ease of use, usefulness and risks. But just the attitude of these factors does not affect the intention to use internet banking customers. The results of this study are expected to be a reference for the banking industries in the development of internet banking application that is owned and development is done in order to attract customers to use these applications.