The Market Profile of the Archipelago Tourist in Gunungkidul Regency Yogyakarta

Abstract

The purpose of this research is to understand the market profile of the archipelago tourist who visits the tourist destination in Gunungkidul. Based on the research result, it is known that 71% of archipelago tourist who visit the tourist destination in Gunungkidul Regency is young tourists. These tourists that are still relatively young bring consequences to their preference that most of them love natural tourism and use social media to access the information. Another finding is that most of them come from the nearest province, which is Central Java and also Yogyakarta itself. This finding is the reason why most of the tourists use private vehicle because of the proximity distance and why most of them are not stay.