Relationship between Training on Customer Orientation and Sales Performance of Barclays Bank Branches in Western Kenya

Abstract

The purpose of the study was to investigate the relationship between training interventions and organizational sales performance at Barclays Bank, Kenya. Based on the study, this paper explores the relationship between training on customer orientation and organizational sales performance of Barclays Bank branches in Western Kenya. The target population comprised of 111 sales personnel in eight Barclays banks in Western region. Census approach was in which all the employees were involved in the study. Structured questionnaire was used as the data collection instruments. Data collected was analysed in descriptive and inferential statistics. Multiple regression and Pearson Correlation analysis was used test the hypothesis. The study established that there was a positive and significant relationship between training on customer orientation (p=0.000) organizational performance at Barclays Bank branches. The study concluded that training intervention on customer orientation has a positive and significant relationship with the organizational sales performance. The study recommends that the banks should intensify training of employees on customer orientations to improve on the organizational performance.