A Study on Green Product: Causes for Customer Dissatisfaction towards Biomass Briquettes

Abstract

Large amount of agricultural wastes is destroyed in every year. These wastes can be recycled and can provide a renewable eco-friendly source of energy by converting biomass waste into high density - fuel briquettes. This recycled fuel is helpful for the environment as it safeguards natural resources. The biomass briquette is becoming a main alternative green product for fuel energy. There is a huge current and growing demand to find alternative clean energy sources that meet new legislation requirements to reduce emissions from fossil fuels. Agro-waste as a source of energy in India shows great potential. It is generating additional income to the farmer and helpful for rural development. Biomass briquetting is a small and village based industry, facing various problems especially in the area of marketing. In this paper studied about the various causes for customer dissatisfaction towards the biomass briquette. Study focused on ten major causes that are respectively Smoke/Dust, Sound/Noise, Cooking Stove, Heat Control, Electricity Power, Storage, Transportation, Assistance, Availability and Affordability. Their significance is analyzed and prioritized them as per their significance towards satisfaction and performance of biomass briquette.