Customer Brand Preference and Satisfaction with Special Reference to Toothpaste in Thiruthuraipoondi

Abstract

"Customer is king –the statement carries profound truth in it. Today the success of any firm depends upon the satisfaction of customer. For satisfaction of customer the firm should know about the behaviour of the consumer. In this circumstance understanding consumer is a very difficult task because of the changing technology, innovation, and changes in life style. As per the ideas given by the teachers, there are two factors influencing the consumer such as intrinsic and extrinsic. This study mainly focusses on understanding the external factors like demographic, social, cultural, price, quality product attributes etc for buying toothpaste. The market share of any product is highly determined by the purchasing behaviour of the consumer.