Effect of Influential Factors on Consumers Attitude towards Organic Food Products

Abstract

Organic Food products are becoming latest trend for marketers, since the consumers' shows special interest towards organic foods. Awareness towards Healthy lifestyle of individual leads to buy organic foods. But it is necessary to know the influential determinants which form as attitude towards buying decision for organic foods. The determinants considered towards attitude are Health consciousness, Environmental consciousness, organic food knowledge, safety, Value, Culture/lifestyle and food attributes. The main objective of this study is to investigate whether the factors have an effect towards consumer behavior to buy organic foods. This study is a descriptive study by data collection. The statistical population is users or consumers of organic foods in Nilgiri district. The sample size for this study is 200 by randomly selected from major organic food store. Based on this study there is a positive correlation between variables like Health consciousness, consumer knowledge, safety, environmental consciousness, culture, value with attitude towards organic food products. But the food attribute has a negative correlation with the attitude.