Factors Influencing to M-Commerce Adoption in China

Abstract

This paper reports on the results of a study of factors influence mobile commerce adoption by Chinese people. This study conducted a quantitative approach and Survey questionnaires were used to collect data from Chinese consumers. This research compared theories applied in m-commerce adoption and made a research model with moderating and mediation variables which are tested by Smart-PLS 3.2.1 on a dataset of 334 samples in China. The findings from SEM indicate that a significant influence of attitude and innovation of adoption factors could affect the adoption of m-commerce by Chinese users. The results of this research also indicate no significant effect of moderation on latent variables. The study determined some key implications for mobile providers, organizations and management.