The Impact of Job Satisfaction on Organizational Innovation (Digikala Company Case Study)

Abstract

The ability to create a successful organization and being the leader of the market is usually require innovation. The aim of this paper is to measure the impact of job satisfaction on the level of innovation in the organization. This research is an applied one which conducted as a survey in "DigiKala”, as one of the most successful online retail stores in Iran, and with the help of nearly 50 employees of this organization. In this research, the Cronbach's alpha and Average Variance Extracted was used to measure reliability and validation. Also, confirmatory Factor Analysis (First and Second stage), correlation test and path analysis was used for answering the questions. Innovation aspect of the study is a new look to the impact of job satisfaction on innovation in organization. Results indicates that the most important factor for these employees is the leadership style. The organizational climate is also less important factor.