A Comparative Analysis of Customers Perception towards Usage Purpose of Mobile Services in Warangal City, Telangana State, India

Abstract

Telecom sector is considered to be the one of the very rapidly growing industry in India. In recent times the competition in the industry has been constantly increasing especially in mobile services and all the service providers are competing with each other and are targeting the same customers to manage their market share by understanding the customer's perception and consumer behaviour towards their services. The present study throws a light on the usage purpose of mobile services by consumers of select mobile service providers such as BSNL, Airtel, Vodafone and Idea Cellular in Warangal region of Telangana State, India.