Research Paper on Nature on Buying Behavior and Motives of Customers: A Study of Selected Household Electronic Goods

Abstract

Consumer behavior in the real world often differs from that predicted by economics and policy. Drawing together evidence from behavioral economics and marketing, this paper sought to explore consumer behavior and buying motives relating to the purchasing of selected electronic products and thus helpful for consumer durable companies in deciding and implementing their sales strategy for the promotion of household electronic goods. The present study is conducted on 400 buyers of selected goods – refrigerator, television, and washing machine, in Noida city of Uttar Pradesh. A structured questionnaire was distributed to the buyers contacted at their residence / workplace at their convenience which include their personal information and they were asked about the brand of the electronic goods they had purchased, selection criteria for a particular period, main role player of purchasing a particular product, source of information and buying motives for selecting the product.