Decision-Making Process and Brands in Sport Environments

Abstract

Sport marketers had to increase their product sales to generate increased revenues for their organizations. Sports management contributed to the global economy through the process of decision-making and through sports brands because of its linkage to other industries such as tourism, education, technology etc. The first part of the work was focused on the process of decision-making in sport environments. The second part of the work was concerned on sports brands and their management. The aim of the paper was to offer an interesting theory-based framework and a management model useful in sport environments. The evaluation of the business model was made using a quantitative research and a cash flow analysis.By using the findings and the model proposed in the paper, managers could satisfy the needs of different types of customers and they could obtain business performance.