Product Development Strategy of the Wildlife Park of Medan, Indonesia

Abstract

The purpose of this article is to formulate a product development strategy of the Wildlife Park of Medan (WPM) based on the SWOT analysis has been done in previous research. The method used is observation and in-depth interview with the manager and the expert of the wildlife park. The formulation of the exact strategy for WPM is very important for business continuity and business profit. The increasingly of the fierce competition to convincing the manager of WPM which the exact strategy should be owned and implemented well. Moreover, nowadays there are many tour objects which are not similar but provide the animal as the additional object to attract the tourist to visit the place. The SWOT analysis is indicate that the position of WPM now in the quadrant I, which means a favorable situation. WPM has the opportunity and strength so that can exploit the power to reach for the opportunities that exist. The strategy which applied in this position is a strategy which support the policy of WPM's aggressive growth. The Manager of WPM can do any activity to the WPM's progress in the future in accordance with the expectation of the visitors.