Starvation of Traditional Marketing and Commerce against E-marketing and E-commerce in India

Abstract

Forty personals were interviewed on the questionnaire of fight between Traditional marketing and E-marketing. Their views and opinions were recorded. Each participant was asked whether they prefer or like Traditional marketing Concepts or to the contrary E-marketing. The answers were shockingly changing according to the participant's age and experience. The age of participants included youngsters from age 16 to adults of age 45. The teenagers and adults under age of 28 were supporting E-marketing whereas the old participants were supporting the Traditional ways of marketing. The results were also calculated according to the participants shopping habits and their choice and time they spent on physical shopping and online shopping. Here outcome was purely and undoubtedly in the support of online marketing, so thus we can say in general that the E-marketing and e-shopping trends are on great hike in India.