Using Marketing Strategies to Produce Positive Marketing Performance: An Exposition

Abstract

The exposition is to vividly describe and explain what a marketing strategy is and how it can be used to produce a positive marketing performance. Companies go to great lengths to come out with a marketing strategy to prosecute their marketing agenda. Coming out with a marketing strategy is a never–finished business because of the volatile nature of the market. The market is a moving target, and the military general needs to ‘review' constantly or continuously his ‘battle plans'. The exposition will rely copiously on marketing management literature on how marketing strategy can be used to induce positive marketing performance will be preferred in recommendations.