A Review of Strategic Management in Sub-Saharan Africa

Abstract

The potential growth of the sub-Saharan Africa Economy in the coming years has made it imperative to reassess the role of strategic management in helping to harness the opportunities in the region. The sub-Saharan Africa business environment is dynamic and complex, hence businesses in the region needed to have an appropriate strategic direction to be able to cope with the peculiarities of the business environment. This paper presents a global view of the form strategic management is taking in the region, it also gives a perspective of what to expect from the region and how to successfully use strategic management to manage the expectations. Cases that look into the recent strategic management efforts Dangote Cement, Bidvest Group and MTN are also presented to help understand how the successful ones are conducting business. The general observation is that when it comes to strategic management in Africa, persistence, proper implementation, extra effort, and diversification are all very important factors.