An Assessment of the Users Views While Using Online Travel Portals with Reference to Delhi, India

Abstract

Following study focuses on the users view about online travel portal. Online sales and issuance in India is at a growing stage. The conventional means of obtaining airline tickets and related travel arrangements are rapidly changing. These changes are primarily due to an availability of online travel sites such as makemytrip.com, yatra.com, goibibo, etc. that claim to provide an easier, less expensive alternative to traditional methods of getting travel arrangement. Now a days accessing the internet has become quite easier but sill consumers have different opinions for online travel portals. Some faces challenges and some are satisfied.  This paper aims to assess the perceptions of consumers in Delhi.

A structured approach is followed with: Introduction, Objective, exploratory research, sampling design and quantitative analysis (descriptive research) phases. The study deals with research and analysis about consumer views about online travel sites or portals. On basis of research findings, suggestion and conclusion are given.