Domestic Tourists' Visitation Profile for Ruaha National Park: What's the Impact of Social Media?

Abstract

The specific objectives were to assess domestic tourists' visitation profile, and to analyze the impact of social media as a source of information on domestic tourists' visitation. The study area is in Iringa region of Tanzania. Quantitative approach using survey semi structured questionnaires was used to collect data from a sample size of 105 domestic tourists. Descriptive analysis and Chi-square test were deployed as data analysis tools. Findings indicate that social media as a source of information does not have a significant impact on domestic tourists' visitation to Ruaha National Park. Future research can examine the influence of user generated content in social media on domestic tourists' visitation to the national park.