Is M-Commerce the Future of E-Commerce? What's next?

Abstract

A couple of seconds, and a click can make a difference. And here we stand at the axis of mobile commerce, the buzzword that changed stance over mobile phones. Services via mobile phones are rising exceptionally fast. New mobile internet users is India is scaling and the need of the hour is to tap the mobile internet users. By 2017, we may expect to see 70%-80% transactions via smart phones. E-commerce in India is on a swansong getting almost half its traffic from smart phone users after a string of mobile applications was launched. The fact of the matter is the inference of mobile phones in India is humungous as most of the first time internet users will take the mobile route. And to be evident, the first point of contact for consumers will be the mobile. Mobile strategy is one of the most discussed topics of almost all consumer-centric companies. Banks want to endorse account holders to do more transactions with their smart phones; it may not be the case with car makers, however smart phones are driving several engagements with customers; food outlets have already turning the mobile phones into menus to salt away expensive minutes of waiting. Isn't that astonishing as we have moved from the days when face- to- face interactions were the core business interactions. This article deals with the question whether M-commerce could transform the future of E-commerce.