On the Way of Sustainability: Frameworks for Organisational Development

Abstract

Enjoying the benefits of a sustainable world requires many individual, social and corporate efforts. Although the goals are clear and the technological possibilities are continuously developing, a break-through is still missing due to economic and social barriers, including the level of management culture and toolset. The paper focuses on the corporate issues. The essential challenge is ensuring that corporate efforts lead to true responsibility and it is not only a spectacular mask for influencing the consumer behaviour in order to increase the sales. A new approach in business strategy is inevitable that makes it necessary to clear the interest-system of the corporations, the evaluation possibilities of efforts and the integration opportunities. The paper synthesizes some key issues and tools of establishing the proper management practices based on the author's former and recent results.