A Study of Customer Satisfaction with Their Mobile Brand Preference: A Case of Bareilly City

Abstract

Mobiles phones have become the most indispensible part of our lives today. A few years back we used to see mobile phone with only people having a sound financial background and age was also a big factor to own a phone or not. The concept of landlines was more into the market. But now the concept has totally changed, most of the companies are now giving smart phones at a very affordable price. There is a huge competition in the mobile phone market and it's difficult to find out which company is actually giving the best quality product or are the consumers satisfied with their current mobile brand. A study was conducted to find out the consumer satisfaction towards their current mobile brand in Bareilly market.