Social Media and E-Marketing

Abstract

The revolution of information technology (IT) and communications has changed the way people conduct business today. Nowadays, most of the businesses are related to electronically instruments, especially internet. Implementation of E-marketing can change the shape of business all over the world. In this era of e-marketing, new business models are frequently introduced and new trends have started to emerge. One such latest trend is social networking websites.  Social media has become the method of statement in the 21't century, enabling us to express our belief, ideas and manner in an absolute new way. This way of message  also has a huge impact on corporation, where they have realized that without a correct plan and social media strategy they have no chance to stand out in the rapidly changing digital freedom. Social media plays a hybrid role in the promotion mix. It allows companies to talk to their clientele and, at the same time, it allows regulars to talk to one another. Social media marketing is the way of promoting a website, brand or business by interacting with or attracting the interest of current or prospective customers. Facebook, Twitter and Youtube are the most popular social media that are widely used by the companies and the celebrities in promoting themselves and their brands.

In this paper, we explore online social networking as a new trend of e-marketing. We have focused on influensiveness and familiarity of different social media among the respondents. Present study is based on primary data which is collected through questionnaires which are distributed randomly to the sample size of 120 respondents of Udaipur city. Data collected was analysed using chi-square test and percentage analysis. It is revealed that the number of users rising each day on social networking sites which thereby influences and increases awareness among customers. Hence making social media, the better and most preferred platform for marketing.