Online Marketing: A Swot Analysis

Abstract

Internet increasingly has integrated into people's everyday life. The amount of time that Indian internet users are spending to surfing the net is increasing continuously. Today internet is not only a platform for communication, entertainment, information but also for buying and selling of goods and services. Indian people are using internet irrespective of their ages, incomes, education levels and occupations. The Indian marketers need to focus on their marketing strategy to capture this available opportunity. They need to track and segment the customers to deliver personalized services and build customer loyalty at their physical or virtual store via internet marketing. Internet marketing includes advertisement on search engines, blogs, social network advertising, online classified advertising etc. Internet marketing has its advantages as well as disadvantages. Sometimes it gives opportunities to new entrants and sometimes it is threats to those who are following traditional marketing tools. This paper aims to do the SWOT analysis of internet marketing. It also describes the various trends of online marketing.