Social Networking Sites : A New Recruitment Tool for Human Resource

Abstract

In the world of educated, young and tech-savvy people who are keen to join company are highly active on social media such as such as Facebook, LinkedIn, twitter, blogs etc. Companies are infusing social into everything they do, from how they decide what product to build, to how sell and market them, so why the area of human resource lag behind. The question of recruiting is now being answered by human resource department by employing social media methods. Researchers have even called the year 2013 as the year of social. Social media tools are and are still transforming the way human resource works. Social media websites have basically changed the way companies recruit and have given them a way to identify and connect with submissive job seekers who they never had an access to before. Facebook the world's largest social media platform has approximately 1 billion accounts, with that huge number it creates a universe of candidates to choose from. Thus it is very important for human personnel to understand what these tools are used for and assess the risks and opportunities they may present to an organization so as to critically employ these methods to their advantage. Social media does not stop being useful once you have hired someone it goes beyond that. Social media is redefining how companies innovate by connecting people and ideas in ways that have previously not been explored. Companies are paying attention to learn to channelize it creatively. One big reason for companies to go for social media as an effective communication tool is the entry of digital natives. Also, the appeal of lower costs for companies makes social media a desirable recruiting method. This paper would review how the Companies are now exploring these networking sites  as effective tool of recruitment within the legal guidelines.