An In-Depth Analysis of the Benefits Derived by Businesses through Social Media Marketing

Abstract

Social media is a revolution.  It enables interaction and cross-communication to take place like never before. Be it social networks, blogs or forums people can now have a conversation online with anybody anytime and on any subject.

Unlike traditional modes of communication which were based on one way experience, social media is built on two-way interactive experience between the company and the consumers. Social media offers businesses huge opportunities to promote their brand, products and services and to enter into long term relationships with their customers. It also facilitates interactive dialogues to take place amongst the consumers. Because of the freedom and personal autonomy that internet offers,  consumers are actively interacting and connecting with each other and talking about their experiences and sharing their opinions about the products and services they have tried or even heard about. This paper seeks to analyse the benefits that social media offers to businesses.