An overview of Marketing of Solar Products

Abstract

Solar energy is extensively perceived as a promising technology for electricity generation in remote locations in developing countries. This paper attempts to understand the way solar products are marketed and its influence in the demand of the solar products. Though customers have a vague idea on the availability of solar products yet it has not accelerated the growth of solar industry. An understanding is reached and probable suggestions for marketing strategies are suggested in order to increase the awareness and demand of solar products.