Service Blue Print for Aquarium Business Using Service Mix

Abstract

The aquarium keeping customer's and service providers regarding to the service blue print for aquarium business using service mix  have been studied in this paper. There are a lot of techniques that used to develop the aquarium business service design for the users practice. One of them is the service blueprint that is the method of process modeling that use to visualize, analyze, organize, control and develop service processes for improving the internal and external of organization (Gersch et al., 2011). The aim of this paper to exploring service design blue print for aquarium business using service mix. These research processes utilize qualitative research design and researcher used "in depth interview” in aquarium business service providers and also adopted with purposive sampling method. The study facilitates the existing aquarium business service design and improving service design for aquarium Promoters.