Determinants Of Satisfaction Of Mobile Phone Keypad And Keypad Design Factors In Short Message Service Usage

Abstract

The study aimed to contribute to the literature by examining the role of hand features in the preference and satisfaction of keypad design factors in a quantitative, descriptive and cross-sectional survey of 255 respondents selected through convenience sampling methods of marketing department. Primary data were collected using self-design questionnaire, administered during lecture hours. Cross-tabulation was used to analyse data for percentages, frequencies for descriptive results. Chi-square was for the assessment of the relationship between hand features and preference for keypad size and satisfaction of keypad design factors. There was significant difference between hand features and preferences for keypad design factors and satisfaction of keypad design factors. The findings should be incorporated in the production strategies of mobile phone designers and marketers. Future studies should examine the role of demographic in the preference and satisfaction of keypad design factors.