A Study On "Issues And Challenges Of Women In Micro Entrepreneurship”, With Reference To Visakhapatnam District

Abstract

Micro ,small and medium enterprises(MSME's) play a very important role in ensuring the processes  of economic growth. They are employment-friendly, generating more and more employment especially rural and urban areas and they contribute to greater regional balance in terms  of development.

In India women actively played a meaningful role in the industrialization process of the country in 21^st century. The role of women in social and economic development specifically in social and economic development was found to be primal in the economic development of  their communities. The scope of women  to realize their potential as entrepreneurs depends on both the status and role of women in the society and the forces operating within society which influence society.These relate to the political context , institutional framework , family policies , market forces and the suitability of particular individuals in terms of temperament and qualifications to assume entrepreneurship roles.

The main problems faced by them are generally poor educational background , lack of financial assistance , lack of role models , weak social status, competing demand on time , family responsibilities, business failures etc..  The present condition of rural women needs urgent attention. The strategies for development of  rural women should aim at creation of capabilities of women . The rural women's capabilities could be created in terms of education and thus empowering them to utilize the opportunities.

This paper highlights the present issues, challenges and problems  faced by the women entrepreneurs with respect to micro entrepreneurship in post- liberalisation era and as a part of it ,it gives some suggestive measures to eradicate the problems faced by  women and for the development of  women empowerment .