Individual Investors' Behaviour towards Select Investments: A Study with Reference to Kattumannar Koil Taluk, Cuddalore District, Tamil Nadu, India

Abstract

An investor has different investment avenues to park his/her hard earned savings. He/she selects the investment avenues that give better returns. The selection of investment avenues differs from investor to investor. Keeping these in mind the authors have framed two objectives. The main objective is 1) to assess the factors motivating the individual investors to prefer a particular investment avenue. The second objective is to analyse the behaviour of the individual investors while selecting their investment avenues. Besides these an attempt has been made to highlight the features of select investment avenues. To know the preference of the individual investors the authors have listed out ten investment avenues in the questionnaire and asked the individual investors to mention which of them have been preferred by them. The collected data have been analysed with the help of chi-square test and percentages.