Knowledge about Multi-Brand Outlets with Special Reference to Clothing Industry at Coimbatore City

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M. Rupesh Kumar
A. G.V. Narayanan

Abstract

This study mainly aims to find out the familiarity of customers regarding the Multi-Brand Outlets at Coimbatore city. The study was conducted for about 50 respondents in Coimbatore city. The study is descriptive in nature. The data were analyzed by using percentages. The study concludes that they people of Coimbatore city are to an extent are knowledgeable about the upcoming trend in retail stores.

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How to Cite
Kumar, M. R., & Narayanan, A. G. (2015). Knowledge about Multi-Brand Outlets with Special Reference to Clothing Industry at Coimbatore City. The International Journal of Business & Management, 3(1). Retrieved from https://internationaljournalcorner.com/index.php/theijbm/article/view/128257