Economic Intelligence Modeling in the Territorial Location for Foreign Investments Case: Euro-Mediterranean Area

Abstract

The ranking of favorable countries to localization is governed by the harmonization of a number of criteria among countries of the Mediterranean area. Several researchers use econometric research to resolve socio-economic and political divergence issues.

By dint of overuse this traditional method does not measure the new potentialities of each country, because it uses the information in a smaller frame.

This paper aims to contribute to the study of applied Economic Intelligence (EI) in one territory with the purpose to create competitive advantages that can influence decisions of economic actors wishing to locate in a country in the Euro-Mediterranean area since the new trend of location for economic activities gives priority to large basins. Hence, policymakers begin to have a new rationale based on the usefulness of spatial data.

We used the method of multi-criteria decision support PROMETHEE which can be used in various ways according to the decision makers

The integration of the PROMETHEE method in the economic intelligence process permits to rank countries of the Mediterranean according to their territorial competitiveness obtained from the net flows and graph of partial and complete preference.

This method is used to rank the countries likely to be chosen for location in order of preference from good to unfavorable.

The results obtained allow us to affirm that France and Morocco have favorable strategic assets to attract foreign investment.