Measuring Employer's Sensitivity for Working Couples: An Empirical Research

Abstract

Due to today's dynamic and challenging business environment, the success of any organization depends on how to attract and retain the dedicated workforce. The workforce dimensions and demographics changes at robust and due to increased influx of women employee, there comes the need of supportive organizational policies and employer sensitivity. Dual career couple faces a strong conflict between work-nonwork domains creating lots of work stress and emotional strain. This implies that employers should be more sensitivity and responsible towards them. The present research study will review the meaning of employer's sensitivity towards dual career work life balances. For this study the data collection is done from various corporate offices in Delhi, Gurgaon, Noida and Faridabad regions. A sample of 270 working couple is taken using convenience and snow ball technique. Participants completed a total of 56 items on the questionnaire that surveyed for four instruments namely, demographics section, challenges faced by working couple, coping strategies, employer sensitivity and organisational support. An association is shown between the employer's sensitivity and written work life balance policies for dcc. The result shows that employer's sensitivity depends on written work life balances in which 5 out of 8 associations are statistically significant. Further, an analysis was done on all the items of employer sensitivity resulting that employers are not sensitive on all the variables by finding the mean rank sum using Friedman test. Results indicate that the employers should be more responsible towards dual career couple and integrating their work-life issues more easily. This not only reduces the spanning boundaries between the work-family conflicts but also increases the employees' organisational commitment and loyalty towards the organisation.