A Conceptual Model of Information Technology Enabled Convenient Services for the Life Insurance Sector

Abstract

Due to the effect of the several factors of the globalization, customers' socio-economic culture has already been changed and human interactions are now significantly being replaced by the interactions of human-technology where in service sector, the information technology is playing the most vital role in providing quality of services to the customers in order to satisfy the customers in the present competitive market. Observing the significant relationship between the service quality and customer satisfaction, customer satisfaction and information technology, information technology and service quality, and the relationship among service quality, customer satisfaction and information technology in the field of life insurance, the researcher in this paper attempted to develop a conceptual model of information technology enabled convenient services for the life insurance sector especially for the Life Insurance Corporation of India. In this study, sincere observation was taken place about the mediating effect of the information technology on the perceived service quality and customer satisfaction link in life insurance services.