Asset Light Strategy: Creating a Flexible & Sustainable Business Model with Women Self Help Group

Abstract

Purpose- This paper discusses Asset light manufacturing strategy with its operational and financial advantages augmented by linking itself with Woman self help group bringing multiple benefits for society, economy and politics.

Design/methodology/approach – The paper explains and verifies the benefits of a sustainable business model developed by linking Asset light manufacturing strategy with Woman self help group through a case study of V-Guard industries limited.

Findings –The business model is found to be successful in India as proved with the financial performance of   V-Guard Industries Limited.

Research limitations/implications- This study is confined only to Electric Equipment industry hence generalizing the results across domains is questionable. The study follows a case study approach as found suitable although with its limitations.

Originality/value –The value of this study comes from the fact it asserts a refined business model developed from asset light strategy, which can bring in direct social impact in a country like India with meaningful financial inclusion, benefiting firm and society at large fetching in a new dimension for corporate social responsibility was never before analyzed in literature.