An Emperical Assessment of the Role of Competitive Strategy on Performance

Abstract

This study examined the relationship between competitive strategy and organizational performance of selected fast food firms in Port Harcourt, Nigeria. Related literature was reviewed in the cause of this work. Cross-sectional survey research design was used for the study. A sample size of 49 management and supervisory staff from the selected seven (7) fast food firms in Port Harcourt were sampled, using the purposive sampling technique. Data were obtained using questionnaire as the research instrument and hypothesis were stated and tested. Findings revealed that competitive strategy positively and significantly influence organizational performance. Therefore we conclude that managers should pay keen attention to competitive strategy on their performance. It was therefore recommended that competitive strategy needs to be adopted for better organizational performance, and in order to have a better performance, fast food outlets in Port Harcourt need to adopt a working competitive strategy within the consensus of organizational members.