Electronic Marketing & Its Impact on Market Share: An Empirical Study among Managers at Travel &Tourism Agencies in Sudan

Abstract

This study aims to identify the managers at travel &tourism agencies in Sudan view about electronic marketing factors (Electronic sale, After –Sales service& Marketing research)& Its impact on Market Share, The general objective of this study is to investigate the effect of electronic marketing on market share at travel &tourism agencies in Sudan, The results of study showed there is statistically significant relationship between electronic marketing variables (Electronic sale, After–Sales service &Marketing Research) and market Share (significant > 0.05).So the managers at travel &tourism Agencies in Sudan is recommended to understand customer information satisfaction is a critical factor in the web set.