Perception of Stakeholders to Tourism in Bukit Kasih Kanonang, North Sulawesi, Indonesia

Abstract

Tourism is one of the leading sectors of development programs in North Sulawesi. Various efforts have been made by local governments to promote the tourism sector, among others by developing Bukit Kasih Kanonang as an attractive tourist destination. This study aims to determine the perception of three group of stakeholder (visitors, residents and entrepreneurs) on tourism in Bukit Kasih Kanonang, andto analyze whether or not there is any significant difference between their perceptions.This researches is a descriptive comparative research. Data collection was done by distributing questionnaires to respondents, interviews with community leaders and management board, and observation. The sample of the study was 163 respondents, consisting of three groups of stakeholders: 43% of visitors, 39% residents, and 18% entrepreneurs. Sampling is done by accidental sampling technique. Data were analyzed by statistic approach: validity test, reliability test, calculating mean score of each item, and different test of two independent sample groups. Result of data analysis found: 1) Visitor's perception toward tourism in Bukit Kasih Kanonang differ significantly with perception of residents and entrepreneurs. 2) Residents and entrepreneurs have no significant difference in their perception of tourism. 3) The three stakeholder groups differ in 7 items from 21 perceived items: art and cultural attractions (noon), information service facilities, shopping facilities, accommodation facilities, toilets and bathroom facilities, health facilities, and play / recreation facilities. 4) The perception of Bukit Kasih Kanonang tourism by visitor is lower than the perception of residents and entrepreneurs.