Research on the Ecological Value Co-Creation of Creative Industry under the Sharing Economy-Led Paradigm

Abstract

Nowadays，the sharing economy has become the dominant paradigm of modern development, in which the ecological construction of the creative industrial park has become the focus attention of the society and the local government. Firstly，on the perspective of organizational ecosystem, We systematically induce and summarize the characteristics of sharing economic of the times and the construction of the ecosystem of creative zone and point out the deficiencies of the research on the ecological construction of the zone. Then, according to the development of the Yangtze River Delta and the local characteristics of Creative industrial zone, our research Put forward some relevant policy recommendations. Finally, based on the dominant logic of customer, dominant logic of service and the dominant logic of prosumer, we do some research on value co-creation mechanism and predict the directions of future research.