Stakeholder Mapping of Educational Supply Chain Management (ESCM): Insight from Private Universities in Indonesia

Abstract

Supply Chain Management (SCM) has become an important approach for organizations, both operating in manufacturing and services, to create good performance and to achieve competitive advantage in highly competitive business environment. So far, research on SCM mostly conducted in the field of manufacturing and still limited in the field of services, especially higher education, that known as Educational Supply Chain Management (ESCM). This study conducted to investigate some issues related to stakeholder mapping, contributions and responsibilities, and the implementation of ESCM strategy within private universities in Indonesia. By using qualitative approach, this study classified stakeholders into five major categorizations, which are considered to have reciprocal relationships with the university's program, consist of: initiators, educational industries, labor, community and governments. Each stakeholder has different contributions and responsibilities according to their respective rolesin the relationship or cooperation. The clarity of the organization's vision and mission and continuous collaboration between both parties become the most important concerns in managing the cooperation. Commitment, trust, and communication are considered to be the key factors to succeed the cooperation. Both informal and formal evaluation, such as questionnaire survey and focus group discussion are used to investigate the success of the collaboration.