A Study on Customer's Awareness on Green Banking Initiatives in Selected Private Sector Banks with Special Reference to Coimbatore City

Abstract

Green banking means promoting environment-friendly practices and reducing your carbon footprint from your banking activities. There has not been much initiative in this regard by the banks and other financial institutions in India though they play an active role in India's emerging economy, so it is suggested to initiate to promote green banking in India. The concept of green banking helps to create a cleaner and greener future as Green Banking has a direct impact on the environment. This paper has been made to study the level of consumer satisfaction and awareness regarding "Green banking services "initiative taken by various Private sector banks in India, Coimbatore. The study aims to identify the opinion and awareness of bank employees and customers as regards to green banking concept in private sector banks. It is necessary to identify various initiatives taken by the bank on the concept of green banking in order influence customer and make them user friendly.