Effect of Leadership Behavior on Non-Profit Organization Trust and Organization Loyalty

Abstract

In recent years, the number of non-profit organizations has increased considerably and their organizational scale has grown. Non-profit organizations have thus become an important research field. In comparison to for-profit organizations, volunteers and workers are the most precious human resource for non-profit organizations. They are critical for managers of non-profit organizations. Hence, in non-profit organizations, leadership behavior is an important indicator of the ability to accomplish organizational goals. With ineffective leadership, employees' job performance is inferior and the turnover rate can increase. Thus, leadership behavior plays a significant role in organizational members' loyalty. This study aimed to probe into and demonstrate the importance of leadership behavior on non-profit organizations. First, this study explored literatures related to leadership behavior, organization trust and organization loyalty. Secondly, according to the analytical result, it established five studies. The researcher treated university and college Hsiang-Hai Club of Buddha's Light International Association, Young Adult Division as the subjects and distributed a total of 250 questionnaires, with 182 valid retrieved questionnaires. The questionnaires are explored using reliability analysis, correlation analysis, regression analysis and a moderating validation, to test the hypotheses as a reference to elaborate data. According to the research findings, leadership behavior is important in non-profit organizations and results in organization loyalty through organization trust, which has moderating effect. Finally, this study further discussed the previous results and proposed suggestions for future research and non-profit organizations.